Calculates the Number of Rare Shoppers in Each Marker

This function calculates the number of rare shoppers given the population in each market type.

Usage

Rare_Shopper_Count(
  pct_metro_rare = 10,
  pct_rural_rare = 20,
  pct_town_rare = 20,
  metro_pop,
  town_pop,
  rural_pop
)

Arguments

pct_metro_rare

The percentage of secondary shoppers in metro market default taken as 10% unless specified otherwise.

pct_rural_rare

The percentage of secondary shoppers in rural market default taken as 20% unless specified otherwise.

pct_town_rare

The percentage of secondary shoppers in town market default taken as 20% unless specified otherwise.

metro_pop

Population of the store location

town_pop

Population of all towns in the county

rural_pop

Population of rural cities in our market

Value

Outputs the total number of Rare shoppers for the store

Details

This function is taken from the estimating Market Size.xlsx and calculated in step 6.

See also

Primary_Shopper_Count()

Secondary_Shopper_Count()

Author

Srika Raja

Examples

#Rare_Shopper_Count()