Calculates the Number of Primary Shoppers in Each Market

This function calculates the number of primary shoppers given the population in each market type.

Usage

Primary_Shopper_Count(
  pct_metro_prim = 50,
  pct_rural_prim = 30,
  pct_town_prim = 30,
  metro_pop,
  town_pop,
  rural_pop
)

Arguments

pct_metro_prim

The percentage of primary shoppers in metro market default taken as 50% unless specified otherwise.

pct_rural_prim

The percentage of primary shoppers in rural market default taken as 30% unless specified otherwise.

pct_town_prim

The percentage of primary shoppers in town market default taken as 30% unless specified otherwise.

metro_pop

Population of the store location

town_pop

Population of all towns in the county

rural_pop

Population of rural cities in our market

Value

Outputs the total number of primary shoppers for the store

Details

This function is taken from the estimating Market Size.xlsx and calculated in step 6.

See also

Secondary_Shopper_Count()

Rare_Shopper_Count()

Author

Srika Raja

Examples

#Primary_Shopper_Count()